Meet The Team
Meet The Team
At Southern Custom Construction and Roofing, our story begins with a vision – a vision of restoring not just properties, but faith in the restoration industry itself. Founded by individuals deeply rooted in the field, we saw an opportunity to make a difference, to transform the often stressful process of finding reliable contractors into a seamless, transparent, and reassuring experience for our community.
Not Just Roofers. Real Professionals.
The people behind Southern Custom Construction and Roofing are more than contractors—they’re protectors and problem-solvers. With backgrounds in service, leadership, and high-accountability roles, our team is trained to deliver excellence at every step. Get to know the trusted professionals who show up, follow through, and make it right—every single time.
Ryan Skelton
CEO & Founder
Ashley Sherlin
COO & Co-Founder
A.D. Raj
Damage Inspector
Gertrude
Director of Morale
Ryan Skelton — CEO & Founder
Ryan Skelton founded Southern Custom Construction and Roofing to bring structure, clarity, and trust back to the roofing industry. A veteran with 13 years of Army service, he leads with discipline, integrity, and an unshakable commitment to doing right by the homeowner. Under his leadership, Southern Customs has grown into a service-first operation known for its ethical insurance advocacy, elite craftsmanship, and system-driven execution. For Ryan, this isn’t about volume—it’s about building something that lasts, protects, and proves its values every single day.
Ashley Sherlin — COO & Co-Founder
As Southern Custom Construction and Roofing’s Co-Founder and Chief Operating Officer, Ashley Sherlin is the engine behind the systems that make trust scalable. With a background in operations, leadership, and customer service, she’s the architect of SCC’s internal structure—ensuring every project runs with precision, every homeowner feels supported, and every team member is set up to succeed. Ashley’s leadership brings a rare balance of empathy and execution, helping turn Southern Custom’s mission into a daily, lived reality across every roof and relationship.
Daisy Stroud — Office Administrator
The calm in the storm, Daisy keeps Southern Custom’s operations moving with clarity and care. As our Office Administrator, she’s often the first voice homeowners hear and the steady hand guiding each project behind the scenes. From scheduling inspections to ensuring insurance documents are filed on time, Daisy blends compassion with precision—ensuring no detail slips through the cracks. With a heart for service and a gift for organization, she helps turn chaos into calm for every customer and crew member alike.
Rob Numerick — Chief Damage Inspector
After 25 years in the U.S. Army, Rob now leads Southern Custom’s inspection operations with the same discipline, precision, and purpose he brought to every mission. As Chief Damage Inspector, he runs the ship—overseeing field inspections, training new inspectors, and setting the standard for accuracy and integrity on every roof. Rob’s military-grade leadership ensures every homeowner gets honest answers, thorough documentation, and the confidence to navigate the insurance process with clarity and control.
Book a free inspection with Rob today (803) 902-7386!
Alex Lloyd — Senior Damage Inspector
With years of roofing experience in Virginia, Alex brings a trained eye and a no-shortcuts mindset to every inspection. As Southern Custom’s Senior Damage Inspector, he’s responsible for assessing storm impact, documenting damage with precision, and ensuring homeowners get the clarity they need to move forward with confidence. His field knowledge and calm professionalism make him a trusted advocate on every roof and a critical asset in delivering the thorough, transparent experience Southern Custom Construction and Roofing is known for.
Book a free inspection with Alex today (803) 887-2640!
A.D. Raj — Damage Inspector
Detail-driven and service-minded, A.D. brings a calm, focused approach to every roof he steps on. As a Damage Inspector at Southern Customs Construction and Roofing, he combines technical precision with homeowner care—making sure no damage goes unnoticed and no question goes unanswered. Whether it’s storm aftermath or pre-claim support, A.D. helps turn uncertainty into action with thorough documentation and straight-up communication.
Book a free inspection with A.D. today (803) 866-7380!
Alex Sandoval — Damage Inspector
Alex doesn’t just inspect roofs—he reads them. With a practical background and a methodical approach, he’s known for spotting what others miss and explaining it in a way that actually makes sense to homeowners. He’s calm under pressure, quick to adapt, and always focused on protecting the homeowner’s best interest. Whether it’s a routine check or a post-storm emergency, Alex shows up ready to deliver answers—not guesswork.
Book a free inspection with Alex today (803) 855-1143!
Gertrude (Office Dog)
Gertrude may not climb roofs, but she’s a vital part of the Southern Custom’s team. As our official Director of Morale, she keeps the office grounded, the team smiling, and the stress levels low. Whether she’s greeting visitors, napping through meetings, or offering moral support during busy days, Gertrude reminds us all to stay calm, loyal, and focused on what matters most—serving others with heart.
Kyle Arnold
Kyle was born and raised in Victoria, British Columbia. He moved to Thunder Bay in 2018 to begin his recovery journey after 17 years of drug use. Kyle is a well-known and trusted individual among the vulnerable population of Thunder Bay, largely due to his lived experience with addiction and the criminal justice system.
He is passionate about helping others struggling with addictions to find a better life and supporting individuals in exiting gangs and human trafficking.
Kyle takes his recovery seriously and takes part in a 12-step program. He brings practical expertise to the board as someone who has gone through the system and has first hand experience of the barriers. Kyle is a fierce advocate and continually works to tackle the stigma of addiction and brings the voices of the individuals, families and the children of people living with addiction to the forefront and ensures that they are heard.
He is proud to be supporting the work of Team DEK.
Katie Bortolin
Katie Bortolin brings 16 years of frontline and management experience in the homelessness sector to the DEK Foundation. She is the Director of Housing at the Thunder Bay Indigenous Friendship Centre (TBIFC). She is TBIFC’s housing lead on the Indigenous Youth Transition House and the Dibinawaang “Shelter from the Wind” Outreach Program.
Her work is marked by her commitment to challenging outdated systems that push people to the margins and creating new sustainable pathways out of homelessness. She is an advocate for harm reduction, ‘rights over rules’ approaches, and two-eyed seeing practices in housing policy development.
Coupled with lived experience with substance misuse and incarceration, Katie holds a Social Service Worker diploma, an Arts Degree, and a Post-Graduate Human Resources Management Certificate. She is registered with the Ontario College of Social Workers and Social Service Workers.
Michelle Kolobutin
Michelle Kolobutin is a mother, advocate and community connector born and raised in Thunder Bay, Ontario. Michelle has been working in the field of Mental Health and Addictions for 15 years. She completed her Masters of Science from the University of Waterloo and went on to work in the field of HIV Case Management and Street Outreach in Hamilton, Ontario, coordinating the Van Needle Exchange Program. She worked with the Thunder Bay Regional Health Sciences Centre to locate and educate the under and never screen population to screen for high risk cancers, working with urban, rural and remote communities in the Northwest to increase access to cancer screening.
For the past 5 years she has worked in Thunder Bay in the field of Equitable Food Access, Harm Reduction and Managed Alcohol with a special interest in supporting women involved in survival sex. She is passionate about health equity, increasing access to quality food and bringing in community members and people with lived experience to guide and participate in the work she does. She is looking forward to working with the Team DEK Board.
Michael Dunn
Michael was born and raised in Thunder Bay. He is a father to two beautiful children. One of which who lost his mother due to addiction at five months old. Michael has had his own struggles with addiction as well, dating back to the age of thirteen years old. With support from his family, multiple services and a fellowship of like-minded people who had found a solution, he finally found the strength and willingness to seek recovery in 2017.
Ever since entering recovery and with the loss of his son’s mother, Michael had always dreamt of being involved in something like this. He is very passionate about this opportunity and is honored to offer his time and energy to this foundation. Michael believes that it is his purpose, and has dedicated his life to helping people who struggle with addiction, both professionally and personally.
Michael believes that every person who struggles with addiction is worthy and deserving of recovery. With the right kind of love and support all those who may suffer from this disease can be successful.
Trevor Atkinson
Trevor was born in Oshawa, and grew up in Nipigon and Thunder Bay, he is a member of Lake Helen First Nation. He is a father of two beautiful children. Trevor has recently achieved his Social Service Worker diploma and has been working in the helping field for 3 years. He has battled with his own substance abuse issues in the past and struggled through the grips of addiction for over 15 years. He knows the challenges that individuals face when seeking out recovery from addiction and understands the hardships that follow in early recovery.
Trevor found his own higher power and “The Way Out” of substance abuse issues in 2019 and has since rebuilt his life. Always maintaining that his recovery comes first, even before his own family. He is a proud member of the Thunder Bay community and works hard at helping individuals who are struggling with mental health and addictions issues.
Trevor is very proud of his work in a local recovery home and strives to provide a therapeutic relationship with his clients to allow them a safe and meaningful experience. The reintegration process is very important to him and he provides services to ready his clients for many different opportunities such as, school, employment, training, family, community, and on-going supportive services.
Trevor believes that society can change the outlook on addiction from morality to reality. Ending the stigma around, and marginalization of people who struggle with substance abuse disorders.
Kimberley Wark
Kimberley Wark is currently Director, Finance and Administration with Anishnawbe Mushkiki Community Health & Wellness. A Chartered Professional Accountant (CPA, CA), Kim has over 25 years’ experience working with nonprofit organizations serving vulnerable populations. This experience has
given her a deep appreciation for how nonprofits seek to improve the quality of life for those living in
Thunder Bay, one kind gesture, or supportive program, at a time.
Kim is a mom to two boys, and in her spare time can be found hiking the trails around Thunder Bay with
her sidekick, an adorable dog named Finn.
Integrity, Service, and Community
Integrity, Service, and Community
“Integrity First, Service Always” – these words resonate through every facet of our organization. We recognized the need for a change in the industry’s perception, and we’ve made it our mission to embody these values, reshaping the narrative one client at a time. Rooted in a culture of service, we stand tall on the principles of transparency, timeliness, and uncompromised quality.
As a Veteran-owned and operated organization, our commitment extends to our fellow service members and first responders. Our founder, Ryan, holds a deep affection for this community. In fact, it’s our first major team goal to provide immediate, no-questions-asked counseling services. We understand the urgency sometimes required, and we’re dedicated to bridging the gap between need and support.
CUSTOMER SATISFACTION
FIVE-STAR REVIEWS
Protect Your Home Today
Your roof is your home’s first line of defense. Whether you’re dealing with storm damage, leaks, or just want peace of mind, our team is ready to inspect, repair, or replace your roof—fast, clean, and guaranteed.
Roofing FAQs for Columbia SC Homeowners
Have questions? Southern Custom Construction and Roofing provides clear answers on inspections, materials, timelines, warranties, and insurance claims so you know exactly what to expect before starting your project.
It’s recommended to schedule a professional roof inspection in Columbia SC at least once a year. After major storms or severe weather events, immediate inspection is crucial to spot hidden damage.
The best roofing material depends on your goals. Asphalt shingles are cost-effective and durable, metal roofing offers long-term protection and energy efficiency, and impact-resistant shingles provide added storm resilience.
Most roof replacements in Columbia SC take 1–3 days depending on the size of your home, the weather, and the materials used. Our crews prioritize both speed and clean, professional installation.
Yes. Southern Custom Construction and Roofing is fully licensed and insured in South Carolina. Our veteran-led team follows industry standards to keep your home and investment protected.
We provide a minimum 10-year labor warranty on all projects, with extended manufacturer warranties available for premium materials like TAMKO and IKO shingles.
Yes, we provide free roof inspections within 24 hours of request. Each inspection includes photo documentation and a clear plan for repairs, replacement, or maintenance.
Our roofing team works directly with your insurance provider to document storm damage and streamline claims. We help you get fair coverage for repairs or full replacement.
Absolutely. Many homeowners choose to pair gutter installation with a new roof for better water management, foundation protection, and long-term value.
Hear From Our Happy Customers
See why homeowners across the Midlands trust Southern Custom Construction and Roofing for storm damage repairs, roof replacements, and insurance claim support. Our 5-star reviews highlight our commitment to craftsmanship, clear communication, and veteran-led reliability.